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Since 2016 · Lucknow

Making everyday essentials simple for Uttar Pradesh

Saral E-Commerce Private Limited blends fintech and retail — helping people pay bills, recharge, and buy the technology that powers their lives, through one trusted company.

Our Journey 2016 · Incorporated in Lucknow 2017 · ₹216 Cr turnover Recharge & API at scale Utility payments & retail
Our Story

From mobile recharge to a multi-service fintech & retail company

Incorporated on 21 April 2016 under the Companies Act, 2013, Saral E-Commerce Private Limited began in the fast-moving world of mobile tariff recharge and telecom distribution. Under the leadership of our directors, the company scaled rapidly — crossing ₹200 crore in turnover within its very first year.

From those roots we broadened into online recharge APIs, prepaid cash cards, DTH distribution for leading brands, and the sale of mobiles & electronics. Today we focus on what matters most to everyday households and businesses in Uttar Pradesh: simple, reliable utility bill payments — including UPPCL electricity — alongside trusted electronics retail.

The name says it all. "Saral" means simple — and simplicity is the promise behind every service we offer.

Headquartered in Lucknow

Our Mission

To make essential digital and financial services — bill payments, recharges and technology — accessible, affordable and effortless for every home and business in Uttar Pradesh.

Our Vision

To be the most trusted fintech & retail partner in the region — where a single, simple relationship covers a family's everyday utility and technology needs.

Our Values

Trust, transparency and simplicity in every transaction — backed by genuine products, honest pricing and dependable service.

Track Record

A high-volume business, built on trust

Turnover in crores of Indian Rupees (₹) over recent financial years, reflecting our scale in recharge, distribution and payments.

225170115570 216.84203.30208.10112.0857.18 FY2017FY2018FY2019FY2020FY2021

Figures as recorded in the company business profile. Turnover reflects gross transaction volumes typical of high-throughput recharge & distribution businesses.

Leadership

Guided by experienced directors

NC

Neha Chaubey

Director

Provides strategic direction and operational leadership, steering the company's growth across fintech services and retail from its earliest years.

RS

Ravindra Singh

Director

Drives the company's distribution network and partnerships, bringing dynamic, professional management to a highly competitive market.

Company Snapshot

Registered & compliant

Constitution

Private Limited Company, incorporated 21 Apr 2016

CIN

U52335UP2016PTC082629

GSTIN

09AAXCS0177J1ZM

PAN

AAXCS0177J

Registered Office

49, Sec-B, Kanpur Road, Phonix Mall, Lucknow, Lucknow, Uttar Pradesh, 226005

Area of Operation

Uttar Pradesh

Team

15+ dedicated professionals

Work With Saral

Let's build something simple together

Whether you're a customer, a retailer or a partner, we'd love to hear from you.